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Metro Brands sets up 200th store of Crocs in Chennai

INDUSTRY NEWS

CHENNAI: Metro Brands Limited (MBL) announced the inauguration of its 200th Crocs store in India, marking another landmark in its retail expansion journey. The partnership between MBL and Crocs India Limited (CIL), which commenced in 2008, was initiated with the introduction of Crocs products within MBL multi-brand outlets. In 2015, this partnership deepened as the brands inked a non-exclusive retail license agreement. This agreement authorised MBL to distribute Crocs products in India, aligning seamlessly with Metro Brands’ mission of bringing global brands to India. This collaboration led to the opening of the first exclusive Crocs store in 2015, located in Lucknow. Now, their 200th Crocs store is located at Pondy Bazaar, the retail hub of Chennai. The company operated 795 Stores across 182 cities spread across 31 states and union territories in India.

BUSINESS

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2023-11-29T08:00:00.0000000Z

2023-11-29T08:00:00.0000000Z

https://news.dtnext.in/article/282230900447332

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